What you stand on is what you stand for.

6 years deep and building the culture every day. Beginning life as a meeting point for a handful of likeminded Dubai-based friends with a love of all things sneakers, Sole DXB has grown into so much more:  a three-day annual festival spanning rare kicks, live music, tournament basketball and contemporary artwork for 30,000 people; pop-up culture happenings year-round; and consistently slick home-brewed visuals offering fresh insight into the ever evolving alternative Middle Eastern lifestyle. Sole DXB is more than a party – Sole DXB is a pinnacle figure in the region’s burgeoning streetwear scene, providing a local platform for this global community who shape the future of progressive street culture, at home and abroad. 7-9 December 2017 keep it locked. 


In 2013 the UAE’s Prime Minister and Ruler of Dubai, Sheikh Mohamed bin Rashid al Maktoum, unveiled his vision to create a purpose-built design district that could nurture emerging local talent and provide a home for the region’s creative thinkers. Many of the world’s creative hubs have grown organically over many years, the result of evolving fashions and cultural trends. The creators of the Middle East’s design district are undertaking an ambitious and innovative approach to creating a regional centre for creative design. From the ground up, d3 has evolved to become the primary destination for creatives from all over the Middle East – and it is still evolving.

The luxury automotive inspires people to dare greatly, be bold, progressive and to think differently when it comes to all areas of their lives including fashion. "Cadillac’s vehicles are distinguishable for their originality and authenticity, two values that are embodied by Sole DXB." Nadim Ghrayeb, Regional Sales and Marketing Manager, Cadillac Middle East

Recent Press