Corcel is a lifestyle brand built for the urban cyclist. We live in a city that enjoys great weather for 7 months of the year. There is a growing population of young, active riders in Dubai. Their goal is to build a community that brings people together in urban settings to explore their city.
Corcel's focus is on fixed gear bicycles - BIKEID, Dosnoventa and Pure Fix, they carry a range of products that compliment the culture; offering hand-picked accessories to customise your bike. Corcel’s apparel line will include all the basics you need, hand-stitched, with the best fabrics, made with love.
D-Journal recently sat down with Christian Frealdsson and Hussain Moloobhoy, one half of the Corcel Collective, to find out who they are and what they’ve been up to:
D-Journal: You boys just got started, but your bikes and logo are already popping up all around the city. Tell us who you are? What is Corcel?
Corcel: We’re a lifestyle brand built for the urban biker. Our focus is on fixed gear bicycles, but we carry a range of products that compliment the culture. We offer hand-picked accessories to customize your bike. Corcel’s apparel line will include all the basics you need, hand-stitched, with the best fabrics, made with love.
D: Why now? What’s right about the timing for you?
C: We live in a city that enjoys good weather for 8 months of
the year. There’s a growing population of young, active riders. The city is investing its own time and money to make Dubai more biking and commuter friendly. There’s also been a burst of creative resurgence, so we really can’t think of a better time for us to get this off the ground. Everyone’s been incredibly supportive.
D: What’s your philosophy behind how you’ve picked your brands?
C: Take BIKEID for instance, it’s a fantastic bicycle, built with great parts. But there’s also such a focus on making it a hi-design product. There was vintage nostalgia in their 2013 collection and there’s a sense of futurism in their new metallic range.
We want products that have had some thought put into them; where function and design are not seen as two separate puzzles. The Californian Pure Fix range comes in a variety of color schemes, from classic to avant-garde, and the selection is forever rotating.
We also carry brands such as Brooks, an English saddle and accessory maker with a deep heritage that stretches back nearly 150 years. The attention to detail is second to none, and it’s a product that ages beautifully the more you use it.
We’re looking forward to signing up additional brands during the year that represent the geography they are made in. Whether they be handmade totes from Brooklyn or high-performance bikes from Tokyo.
D: What do you envision this becoming?
C: You know, this really just started as a small project among friends. We didn’t know what the response would be and then we participated at Market OTB in January and sold out. There wasn’t a bike left to look at.
Pre-orders started flowing in. Manufacturers started following us on social and reached out to us to see if we wanted to carry their products.
So the momentum has definitely altered the scale of our plans compared to where we originally started, but the goal remains the same: we want to build a community.
It’s important to create ideas that bring people together in urban settings, otherwise the pace of life causes you to forget to make those connections.
D: We know you recently collaborated on a pop-up store with Deus. What else can we expect to see in 2014?
C: We’re definitely going to stay busy. We’re in the process of building our E-Commerce site that will service the entire region. With in-store installations coming from May through December, you’ll be able to come and try your bike before you take it home with you.
Corcel will have a pop-up store at the upcoming Sole DXB event on the 14th - 15th November, 2014.