Matt Stevens talks to Sole
How does a project like this get started? Well, if I'm honest, the whole thing kind of started by accident. As a long time designer, I was looking for a personal project that would give me a chance to get back into illustration. I've been a sneakerhead as long as I can remember, so I decided to illustrate every pair of shoes I ever owned.
After finishing that, I took my favorite shoe of the bunch, the AirMax1, and I began illustrating it in a different way each day. I began to explore, illustration, photography, design and most importantly, ideas. How many ways could I think of to interpret this one object? It became a playground for all my influences and ideas.
My favorite part of the project though, is that now, after all the work is done, I get to show it to you. All those late nights, doubts and moments of unexpected inspiration, you now hold in your hands. No more puzzled looks as I try to explain that I’m "drawing the same shoe 100 times."
Artist Matt Stevens will be doing an exclusive book signing and showcasing the MAX100 project at Sole DXB on the 27th April.
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