Salam Love & Difference
Christian Rinke (@popupcam) - theones2watch.com
Based between Casablanca and Berlin, Amine Bendriouich founder of eponymous fashion label ABCB - Amine Bendriouich Couture & Bullshit – A nonchalant reflection on fashion and society. “ABCB believes in legends, in superheroes, in urban heroes, and we design clothes for them”.
Born in the mid-80s, he was inspired by the aesthetics of his generation and as a result fuses pop authenticity, androgyny and urban aesthetics with a hint of this certain je-ne-sais-quoi that keeps fashion going. Working in his atelier in Casablanca, Amine designs his collections like a storyteller: each season has a spontaneous theme that symbolizes his twisted perception of the world we live in. His edgy unisex collections soon became iconic to the younger Moroccan
generation, while appealing to fashion conscious people abroad, in Paris, Amsterdam, London, Berlin, Tunis and Lagos. International style and opinion leaders such as Arise Ma- gazine, Fashion Daily News, France24 and Standard Magazine fell in love with his untamable creative energy, which soon got him honored with the jury and public award of Createurope (Berlin, 2009) and the Best Menswear Designer Award at the Arise Magazine Fashion Week (Lagos, 2012). Despite of his work as a fashion designer, Amine Bendriouich launched the festival “Contemporary Moroccan Roots”, a cultural event that fuses street and visual arts to experimental music and fashion performances, inviting artists from all over the world to redefine Casablanca’s artistic identity. Whether in fashion, arts or music, Amine Bendriouich gives citizens of the world the opportunity to express their attitudes.
Amine will be showcasing two of his collections at Sole DXB this November 20/21st - "Birds Of Ghana" & "Ich Bin Ein Berberliner" In addition, pieces from the NUJU collection "No Underwear Just Underground” inspired by Berlin nightlife and culture & an exclusive collaboration between Hassan Hajjaj & Amine for Sole DXB.