… A Kind of Blue…
Endrime is the work of denim designer Mohsin Sajid – A british born and London trained denim enthusiast who has worked in the industry for over twelve years.
After cutting his teeth at OKI-NI, where he designed for Levi’s Japan, Evisu, and Aquascutum, he went on to consult for several other brands including Edwin Europe, Pringle Of Scotland, John Richmond, PUMA AG, Ducati, DKNY Jeans International and Timberland. Sajid has lectured at International universities on denim design, denim history and denim manufacturing processes. He attended Cone Denim Collage in Greensboro, North Carolina and completed his denim pilgrimage in Kojima, Okiyama Japan.
In 2012 Sajid moved back to London and established his East London denim workshop where he has amassed some of the rarest working vintage sewing machines and collected well over 500 pairs of denim - Mostly vintage and archival pieces.
Sajids vision of ergonomic tailoring, pattern cutting and clean construction lay at the heart of Endrime. For the past 2 years Sajid has been exploring modern and lost construction methods and combines his research in relatively unchartered areas in denim design. Endrime is made using only the best Japanese – Collect, Amhot, Kuroki, Kurabo and Kaihara Denim.
History of Denim by Mohsin Sajid at 5.00PM – 5.45PM, 20th November