Thanks To Partners - Dubai Design District (d3), Pepsi, Cadillac, Vida Hotels and Resorts, Time Out Dubai & Tastemakers
The celebrated two-day festival returns this November 20 & 21, 2015 at d3, offering up a dose of street culture, cut with distinctive Middle Eastern flair. Sole DXB presented the first glimpses of their 2015 showcase event, told through distinctive visuals by Hassan Hajjaj, represented by The Third Line.
Having begun life sneaker-focused, Sole DXB has grown into so much more – a melting pot of cultures, passions, styles and logos. The event opens its doors to some of the biggest figures from across street industries, including sneakers, hip-hop, basketball and art. Over the two days a series of globally never seen-before-product is set to be unveiled from a host of participating brands such as adidas Originals, Puma Select, and Reebok Classics.
Sole DXB’s own ‘Early Retirement’ pop-up will be on display, selling exclusive collabs with the likes of Puma, Filling Pieces, and New Era. And from off the shelf, to out of the lock-up, Swap & Sale will offer people the opportunity to source a ‘grail’ with fifteen hand-picked regionally-based collectors showcasing their wears.
With style bases firmly covered, music will take center stage and provide the soundtrack for the 48 hours, with 4 live headline acts, and a host of international and local DJs on rotation. As ever, basketball will play a key part in event proceedings, The Sole Ball Above All Classic, an open winner-takes-all tournament made up of 12 teams from the region. Artwork is provided from a range of creative sources, including the BAQALA installation celebrating a fading cultural asset to the Middle East, conceptualized by We Are The Medium, in partnership with Pepsi, marking their 50 years in the region. Lisa Leone, one of the world’s most iconic sub-cultural photographers, will be shooting live at the event, with the support of Cadillac and Bloomingdales. Finally, there will be a series of talks covering every facet of street culture – from historical to abstract, subversive to specialist, including conversations with music supremo Bobbito Garcia.
Herschel Supply Co
Cayler & Sons
UpClassices – Premium Streetwear Store
Army Of 1
Le Coq Sportif
Trunk Show Brands
Juniors Be Junior
Food & Beverage
Clinton Street Baking Co
Taqado Mexican Kitchen
PUMA Select Present AW15 Collections:
PUMA x STAMPD
PUMA Select special guest Chris Stamp
adidas Originals Present AW15 Collections:
adidas Originals x Nigo
adidas Originals x Bedwin
adidas Originasl special guests - Stan Smith & DMC (Daryl McDaniels)
Reebok Classics Present AW15 Collections:
Born x Raised
Melody Ehsani FW '15
Reebok Classics special guest Melody Ehsani