Unserious & Upbeat
Juniors be Junior is dedicated to creating unisex street wear and accessories. With a focus on casual, everyday clothing, JBJ is all about staying youthful with its unserious and upbeat attitude. The brand takes pride in giving people a quirky edge through its clothes, snap backs, beanies accessories. Sole recently caught up with Founder, Yasmeen Al Naif to chat JBJ.
Why I started JBJ?
It has been evident that the fashion industry was/is going through quite a transformation not just in the region but globally. People have started to embrace casual clothing, from basic sweat pants and t’s, to snap backs and back packs. Just over a year ago I saw an opportunity to create a brand which embodied a casual, street vibe as that has always been my preferred style and designing items which I wear seemed like it would be a lot of fun and fill a gap in the market! Juniors Be Junior is growing into a diverse unisex street wear brand and evolving with each collection.
What are my inspirations?
I can be inspired by anything in my surroundings. Recently it has been movies from the early 90’s, which are engrained in me from childhood. The one that stands out is ‘Monkey Business’ with the little girl who wears her red snap back the entire movie. Her whole outfit is very JBJ!
Where I see the brand in a couple of years?
I would hope that in a couple of years time, JBJ will have an expanded range of products, be selling in the U.S and sitting proudly along side prominent street wear brands globally.
Theme behind current collection:
The second collection, ROYALS, mimics raw and run down version of every day royals on the streets. Each piece has a subtle royal element embedded within the structure, color and print. These casual pieces hold a richness and timeless edge that JBJ replicates throughout its clothing collections.
Socialista Boutique (Dubai), The Zoo Concept (Dubai), Pink Moon (Kuwait), Homegrown (Jeddah), CREAM (Jeddah),The Rail (Amman).
Juniors Be Junior collections available online at www.juniorsbejunior.com