The Making of ‘Mr. Amine Bendriouich’
For its 2015 campaign, Sole DXB collaborated with internationally acclaimed artist Hassan Hajjaj to embody the ethos of art, music, fashion and urban culture. Amine Bendriouich was selected as the face of the 2015 campaign as a celebrated young designer, based between Casablanca and Berlin, who has come to be associated with the aesthetics of street style, androgyny and experimental urban culture; one which doesn’t align itself to any definition and mainstream trend. Earlier this summer Sole DXB took to London and worked with Hassan on a shoot that brought together the spirit of music, fashion and the visual arts.
About Hassan Hajjaj
Born in Larache, Morocco in 1961, Hassan arrived in London in his teens and grew up amid the emerging club culture in the UK. Known as the Andy Warhol of Marrakech, Hassan is a child of the pop art generation. His oeuvre includes photography; designing and producing furniture made from recycled North African objects; crafting custom made clothes; and, most recently, filmmaking. He has gained popularity for his iconic portraits of personalities from the world of music, art, performance, fashion and sports, mixed with portrayal of his own special friends and the henna girls of Marrakech – many of which have been shown in major galleries, institutions and museums around the world. Hassan lives and works between London and Marrakech, and is represented by The Third Line, Dubai.
Produced by Sole
Videographer Joshua Lawrence
Hassan Hajjaj represented by The Third Line, Dubai
Soundtrack by Simo Lagnawi 'Dounia' off the album The Gnawa Berber