Half Poet Half Animal
Amine Bendriouich is a poet, fashion designer, and founder of Couture & Bullshit, a fashion label in which collections are released spontaneously and don’t follow the industry’s rigid season timeline. Couture & Bullshit straddles, “pop authenticity, androgyny and urban aesthetics with a hint of this certain je-ne-sais-quoi that keeps fashion going.” Bendriouich brings this uniquely fresh fashion into his costume design for a new video that exceptionally meshes music, fashion, dance and poetry, “In GO(L)D We Trust” Half Poet Half Animal.
Bendriouich splits his time between Casablanca and Berlin. It was in Germany that he met singer-songwriter Elyas Khan, a happenstance meeting that led to a collaboration, with Khan composing the hypnotizing musical accompaniment that matches his dark and hazy visuals.
The clip, the first installment in what is to be a trilogy, explores stereotypes of Arabs and the almighty dollar. Money, in the video, is worshipped and elevated to a religious type pedestal, evoking the feeling of a fantastical hallucination, yet one that is strikingly similar to reality. Amine’s poetry, “Nisf cha3ir nisf 7ayawan” (Half poet, half animal), mesmerizingly hangs over the video, fading in and out.
The clip is deeply rooted and informed by Moroccan culture and Bendriouich’s hometown of Tamegroute in the South-East of the country. Starring Berlin-based model Caro Cult as the Golden Girl, Elyas Khan as the Gold Djinn, Bendriouich himself as the Half Poet/Half Animal, Youseef Bennaddou as The Corridor Keeper and Zineb Andres Arraki as The Carpet Spirit.
This video clip is the first part of a trilogy which will be based on the same multi-disciplinary idea in collaboration with DJ & producer Nyma and the International band, Alo Wala.
The video ends with a tribute to Abdeslam Akaaboun, a philanthropist and music lover who founded the first Jazz club in Tangier in the 60’s. He participated actively in this kind of musical collaboration, and also arranged for the Rolling Stones to collaborate with the musicians of Jajouka. “I would've loved to have met him, he was one of the first people who was in the spirit of promoting culture and connecting people” says Amine.
Salam Love & Difference