Big Bang Consortium
10 years after the adicolor project, Wood Wood have again joined forces with adidas. This time with the Consortium team to rework the UltraBoost and create two takes on the innovative silhouette.
In preparation for this project Wood Wood looked deeper into a major discovery in astrophysics made in 2014. That year, scientists announced what they believed to be in the indirect detection of gravitational waves in the afterglow of the Big Bang. As the last untested prediction of Einstein's Theory of General Relativity, finding gravitational waves proves quite a big deal... An early depiction of this wave pattern was incorporated into the shoes, working together with the Boost and Primeknit technologies to deliver a visually striking design. Alternating blue and orange color highlights are found throughout both shoes - as inserts on the midsoles, colour-markings on the Torsion sole elements, heel straps and extra set of laces for the black men's version, as well as colored insole branding. The women's version features an elastic mid panel creating a futuristic slip-on style. Both sport contrasting heel pull tabs while Wood Wood branding badges the tongue of the left shoe.
“Our research into astrophysics served as an initial spark for this project and even though it took to challenging heights with this conceptual approach, the resulting designs of both of the UltraBOOSTs stayed down-to-earth and quintessentially wearable.” – WW
The adidas Consortium Wood Wood UltraBoost hit international Consortium dealers in limited quantities on February 27th.
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