Bringing heritage and originality to life
Last night saw a gathering of sneaker enthusiasts and brand ambassadors who came out to celebrate the new chapter of the NMD series with a pop-up exhibition in Dubai, showcasing the evolution of the NMD silhouette and an opportunity to purchase the new collection.
Designed for a nomadic lifestyle without boundaries, the new NMD collection combines micro-engineered BOOST and Primeknit fabrications with a bold visual language that pays homage to innovation moments from the brand’s collective memory. The result is a fearless new silhouette driven by adidas’ pioneering archive that defines the shape and style of today.
“adidas is a pioneering brand—that is the principle we were built on,” says Nic Galway, adidas Originals VP of Global Design. “Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference. NMD – the past empowers the future.”
adidas Originals announced a bold visual update to the OG NMD silhouette, presenting two new iterations of the groundbreaking shoe with signature mesh uppers that have been rendered with a fully reflective finish, creating a truly unique release.
Exhibition runs 18-20 September, Toil & Tinker, The Courtyard, Al Quoz. Email adidas@NMD.ae to get your access code.