Revival of retro sportswear
Fashionable performance wear is considered a standard by present day, however rewind to just over 50 years ago and it was an idea hardly heard of. It was in this market gap, which Ellesse saw the opportunity to make something different. Debuting with some of the first aesthetic ski suits in the ’50s, the brand built strong roots in the Italian fashion scene.
Perhaps the brand’s peak in the mainstream was seen in ’80s Milan with an affinity amongst Paninaris – finessed, upper-class youth who always wore the best of the best. The Paninaro rode a motorcycle to school and had a carefree attitude, and casually sported brands like Ferre and Moncler. With wealthier parents, these kids also had a lot of Ellesse in their wardrobes. They were early experimenters with athleisure, styling their jackets down for off-slope wear. Paninaris aren’t around anymore, but Ellesse lives on in the revival of retro sportswear. In the brands latest lookbook, Ellesse pays tribute to its heritage taking us back to ‘80s and ‘90s Milan