Together we rise
Photography by Sole
Slide of moments from the ASICS Dubai opening at D3. The desire to inspire is shared by Asics Tiger and this cross-cultural coming-together is the foundation for the new integrated global campaign to launch the rebirth of an icon: the Gel-Kayano Trainer Knit collection.
The Gel-Kayano Trainer has been revered for its iconic design since 1993. Now it’s back with an exclusive full-knit fabric upper to reflect the collective spirit and collaborative creativity of today’s youth and the burgeoning street culture that defines them.
The Gel-Kayano Trainer Knit features a minimalist style that seamlessly harmonizes a knit upper with the famous ASICS stripe handed down from the original model to combine extraordinary comfort and fashion-forward flexibility with premium street style.
The range will be released between January and April 2017. There’s a look for every tribe to unite while making a statement of their own. follow the emerging campaign over on ASICS Tiger’s Instagram and via the #TigerKnit hashtag.