No fluff, only the reality. Pure essentialism
Photography by Farel Bisotto
On January 26th adidas Originals presented the world of EQT through the lens of Juergen Teller during a special pop up exhibition opening. This show marked the launch of the new collection of EQT, which echoes the same mantra – keep everything that is essential. Nothing that is not.
To launch the pop-up concept, adidas Originals hosted the second round of ME Sessions: A series of talks inviting local and global creators from across platforms to come together and discuss ‘originality’. The session, focused on music, saw the team from Boiler Room discuss the concept of ‘Original is never finished.’