The Suede Guerrillas
PUMA Middle East introduces the Suede Guerrillas, an eclectic group of young creatives that embody the ethos of PUMA’s Run the Streets campaign. A global Sportstyle initiative bridging performance and style, encouraging the audience to own the city in which they live by connecting with its fashion and culture. PUMA’s new athleisure collection introduces street-ready and technically progressive products for those who aspire to own their looks and the moment.
PUMA’s Suede Guerrillas play an integral part in the campaign - self-reliant, self-styled and constantly on the streets, creating, curating and disrupting convention. Through their authentic experiences this team of unique individuals will create content year-round in association with PUMA Middle East, bringing attitude, effortless style and passion whilst driving youth culture forward.