THE MIDDLE EAST X CAPE TOWN
Run the Streets
PUMA’s Suede Guerrillas, travelled from Dubai to Cape Town as part of the PUMA global street culture Run the Streets campaign. The Guerrillas have been working with other street crew teams in the GCC to raise awareness of the ever growing urban culture that is bubbling up around the Middle East. They travelled south last month to connect with the street collectives in Cape Town with the aim to bring together artists from different backgrounds and style interests and explore the music scene in the city, working on a track that embodies the key messaging of Run the Streets. Run the Streets is about running the streets by owning your city in which you live, by connecting with its fashion, music and culture.
The group of influencers included Das Kapital; a successful Cape Town producer and radio personality and Namdi, an up and coming producer based in Dubai as well as other creative individuals from both South Africa and The Middle East. The wide range of talents and unique perspectives on art and culture led to interesting discussions, epic partying, and some late nights in the studio filled with inspiration.
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