The VFTS ‘1ST’
Born and raised in Italy
Watch 'Listen Carefully' from upcoming Italian label Voices From The Streets (VFTS), for it’s debut sneaker collection. The film features dirt bikes, girls, boys, the stark streets of Milan, and the strongest new sneaker designs we’ve seen in a while. Sharp, sleek and ultra-clean runner silhouette with distinctive marbled sole units representing concrete, matched with soft sock liners and layered uppers. The bold threading across the uppers evokes metallic city grid layouts. Finised in lush calf leather and suede, dropping this September in four colorways including White, Orange, Black and Tan.
Founded by designer Marco Simonetti and footwear entrepreneur Ronny Bigioni, the label takes an almost philosophical approach to its designs. Rooted in a premium sportswear approach, the label reinterprets the idea of the street and the built environment. “There’s nothing in fashion more similar to architecture than the shoemaking process, so we wanted to create a product that could represent the quintessence of modern urban landscapes.” – Simonetti
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