SWEET CHICK’S FIRST INTERNATIONAL POP-UP, TAKING OVER THE LOUNGE AT SOLE DXB.
Sweet Chick in the Lounge.
6th- 8th December
Sole DXB 2018
The one-of a kind New York staple, known for its famous Chicken and Waffles was founded in 2013 by CEO John Seymour, and later joined by hip-hop legend NAS.
Sweet Chick opened in Williamsburg Brooklyn to the public and has quickly become a New York City staple ever since. Serving New American Comfort, Sweet Chick prides itself in offering rustic yet modern food with twists on classic dishes and cocktails. The warm, friendly and approachable service enhances the cozy and inviting atmosphere, making everyone desire to be a Sweet Chick regular. Offering a cool and playful vibe with locally sourced NYC decor, Sweet Chick quickly became a fan favourite in Brooklyn, warranting a second location on the Lower East Side. But that wasn’t enough to keep up with demand, so team Sweet Chick soon opened 3 more locations across New York City, as well as their first Los Angeles location. The New York Times, Time Out New York, Thrillist, Eater, CBS, Fox News, and many other media publications all agree – Sweet Chick is a one-of-a-kind, New York City must see. Sweet Chick is the perfect addition to the Sole DXB lineup, as Dubai will experience what it means to “spread love, the Brooklyn way.”
Founders, John Seymour, was born and raised in Manhattan. John Seymour grew up working alongside his father in an Irish Pub. A busser, server and eventually a bartender, John spent 7 years behind the bar in the NYC nightlife scene. In 2007 John ventured out with his wife to open the popular burger joint Pop’s. Sweet Chick opened its first location on Bedford Ave in 2013 and the success warranted opening a second location in Manhattan's Lower East Side a year and a half later. When he isn't on the block, you can find John cooking Sweet Chick's classic dishes on National TV networks or at his Williamsburg home with his wife and three daughters.
Nas: Queensbridge native, Nasir Jones, has spent a lifetime cultivating a diverse portfolio of investments and Sweet Chick marks his first venture into the restaurant community. As an artist who understands what we represent, Nas has been an integral part in bringing Sweet Chick Life to the West Coast while continuing to grow the brand in his hometown, New York City.
Check out more Sweet Chick on social: @sweetchicklife
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Get your tickets now: http://www.soledxb.com/tickets/