Behind the scenes of the cover shoot with Sho Madjozi
Supported by Mac Cosmetics Middle East
Hugely influential in the narrative of this years' event, South Africa is a central character in this behind-the-scenes film for the Sole magazine cover shoot, shot on location in Alexandra, Johannesburg.
With creative direction by Sole and co-produced with the Sartists, a Johannesburg-based collective, the film captures an all-South African cast from cover queen Sho Madjozi, to the stylists, videographers, and hair & make-up artists on set.
Culminating with a community of creators from across the country, coming together at iconic Joe's Butchery, this film is a look at the raw vibrancy of South Africa, as seen through the lens of its own creatives.
Sole Magazine: The Event Issue. On shelves now.
Creative Direction SOLE
Production SOLE X THE SARTISTS
Cover SHO MADJOZI
Make up Sponsor MAC COSMETICS MIDDLE EAST
Make up Artist MARCO LOUIS
Location ALEXANDRA, JOHANNESBERG