Adidas Originals Launch Deerupt
Industrial Avenue, Dubai
The Deerupt from Adidas Originals takes a vividly inventive approach in its aesthetic and tests the boundaries of the brand’s design ethos by wrapping the whole shoe in a fine mesh grid with a selection of distinctive colorways.
Drawing inspiration from abstract sources such as architecture and natural forms, the design reaches back into adidas’ archives and utilises the grid support feature that appeared on the New York runner and Marathon Training shoe way back in the 80s.
Check out what went down at the Dubai launch in the gallery above.
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