A Story of Reinvention
Official launch in Berlin, Germany
Originally released in 1986, the PUMA RS-100 is a running sneaker that was considered extremely advanced for its time. This fashionable and comfortable model has a textile and leather upper, padded collar, PUMA R-system technology for cushioning, and a rubber outsole.
Shortly after RS-100, the RS Computer Shoe was released. It was the first-ever analytical shoe that gave runners the power of computing to aid in performance. A custom-designed computer chip built into the right heel automatically recorded the time, distance and calories expended then communicates the results once plugged in using a 16-pin cord to any Apple IIE, Commodore 64 of 128 or IBM PC Computer. It was the intelligent way to run and was way ahead of its time.
Following the success of the two R-SYSTEM models, the RS-350 was released 1987. The RS-350 is an example of streamlined ‘80s running design, offering support in the midsole as well as rubber details on the heel, definitely an elevated version amongst the R-SYSTEM family.
PUMA constantly looks back to their sports roots to inspire their current Sportstyle collections. In 2018, the global sports brand take cues from the past and moves into the future by completely rebooting the RS design. Going back to zero, stripping the silhouette down to the basics then building it up with a modern aesthetic and technical materials. This ‘0’ starting point turns PUMA’s new RS-0 franchise into a platform: every RS-0 design celebrates the reinvention of a unique moment or movement in culture.
Starting this Spring, PUMA will kick off its RS stories of reinvention with the RS-0 model followed by modern retro iterations of the RS-100 and RS-350. PUMA has also partnered with influential and creative brands, individuals, and institutions that push culture forward through innovation in design, style, technology, and more. Together they will create drops that explore themes such as gaming, music, photography and more.
PUMA’s RS-0 drops on April 19 th at PUMA retail stores and namshi.com.
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