A HUB FOR STREETWEAR HOUNDS ACROSS DUBAI
Shop the brand-new store from Monday 20 August 2018.
Adidas Orginals have opened its largest store in the Middle East, in sync with the launch of the new collection of adidas Originals by Pharrell Williams, in-store for visitors to shop. The new store offers the latest products and ultimate consumer experience.
The new shoppable collection, Adidas Originals by Pharrell Williams SOLARHU FW18, comes in the form of an NMD shoe style, retailing at 1’2000 AED with a Tennis Hu at 600AED. It is inspired by the transformative nature of sport and technology, using East-African colours and patterns.
Stocking both men and womens footwear and apparel, the new, larger store, is representative of the fusion between sports and fashion. Trend-led products influenced by global street style, exclusively for leisure, but inspired by sports culture.
The store is working with a series of homegrown talent curating a space for local creatives to showcase their work, adding to the in-store experience. For the store opening, photographer Connor Rycroft who has previously worked with Adidas stockist Amongst Few, exhibited a series of photographs. The gallery of images illustrated regional culture inspired by local people, landscapes and architecture.
Visit the new adidas Originals store at The Dubai Mall, Level 2. Keep up with the latest on adidas’ social channels @adidasOriginals
More Footwear Related Articles