Participating Brands

Participating brands at Sole DXB 2014


Level Shoe District
Ray Ban
Athlete’s Co
Foot Locker

PUMA Select Presents
AW14 Collections:

Brooklyn We Go Hard
House of Hackney
Sophia Chang
Ronnie Fieg x PUMA Disc Blaze OG Coat of Arms pack 

PUMA Select special guests ALIFE

Level Shoe District Presents
Aw14 Collections:

Alejandro Ingelmo
Golden Goose
Common Projects
Maison Martin Margiela
Pierre Hardy
Rick Owens

SS15 Collection Previews:

Raf Simons’ For Adidas
Joshua Sanders

Level Shoe District special guest SBTG

Trunk Show Brands 

Amongst Few
Army Of 1
House Of Nomad
Juniors Be Junior


Clinton Street Baking Company
Shake Shack
Spill The Bean

Graffiti Artists

Participating Artists at Sole DXB 2014



Remi Rough

Remi Rough has been making images for more than a quarter of a century. His art began on walls and trains in South London in 1984; today it has been exhibited in cities such as Miami, Newcastle, Berlin and New York. A respected train writer, Remi has also played a significant part in the development of ‘abstract graffiti’, a term that seems far too clinical to describe the accomplishments of his work, which has always been about the interplay of colour and shape.

His colour palette –and it seems to include an infinite range of shades and combinations – is worked out through deceptively simple arrangements of lines and angles that bring colours into unexpected encounters with each other. Much of this has been done on canvasses large and small, bringing the movement and style of train writing, condensed to its essential ingredients of line and colour, into the space of the gallery. And as part of the collective Agents of Change, Remi has also been re-imagining public spaces, whether in an abandoned ‘ghost village’ in Scotland, now transformed into a massive outdoor gallery, or on the exterior of the Megaro Hotel in the centre of London, offering passersby the sight of a new and dramatic mural five storeys high.

When we look at Remi’s images today, we think about the spaces around us, whether in a gallery or a city street, and we lose ourselves in the sheer pleasure that he offers us through the geometry of colour.

He moved from the streets to the galleries with his debut art show in 1989 and has since gone on to exhibit in London, Paris, Perth, Tokyo, Santander, Los Angeles, Miami, San Francisco, Vancouver, Hong Kong, Berlin, Ibiza and more cities dotted around the globe.



TAVA aka Antoine Tavaglione is a Canadian Pop artist, muralist and illustrator based in Montreal. Not one to shy from the spotlight, he has made waves with his controversial mix of pop art, political banter and high fashion, Tava takes an omnivorous approach to culture both high and low, interacting with its symbolism and cult figures through his tongue-in-cheek style and signature ‘dripping milk’ visual effect.  

TAVA has showcased his artwork including original paintings, drawings, installations and silkscreen prints worldwide in both museums and galleries in NYC, Miami, Toronto, Sao Paulo to name a few, TAVA has also worked on an international level for clients & brands by applying his very own signature aesthetic to products and commercial spaces.

In the last year, TAVA has collaborated with Ford Canada, creating works for three Montreal subway stations during a Ford Fiesta campaign. A couple of months ago, Tava took a trip to Brazil, he created large murals all over the city of Sao Paulo. He worked in partnership with Instagrafite, they introduced and immersed Tava within the art community of Sao Paulo. More recently, he has collaborated with Bucketfeet, a Chicago based shoe brand, designing a custom TAVA shoe. Tava is also currently exhibiting original paintings at the BucketFeet pop-up shop in Soho, NYC. Tava has been travelling back and forth to NYC, creating artwork on the streets and working on a multitude of projects.


Buro 24/7 presents Wissam Shawkat

After recently partnering up with French fashion house Hermes, Dubai-based Wissam Shawkat is one of the top calligraphic writers and designers in the world. The Iraqi artist first became infatuated by calligraphy when he was 10 years old, when his teacher started drawing Arabic letters in chalk on the school blackboard – providing  him with a love for lettering ever since. Today, the self-taught artist’s work is recognised and collected by connoisseurs all over the world, keeping a visual design ethos of classical lettering infused with modernity as his signature style. 

Shawkat’s work is carefully thought-through and not at all random, as he built his artistic foundation on Islamic tradition and evolved it into a new hand calligraphy style script called Al Wissam Style – which is modern, metropolitan and ornamental. After his Letters of Love series was received with great acclaim in New York, Shawkat continues creating beautiful calligraphy artwork in his unique styles, one letter at a time.

Workshops & Talks

Day 1




TALK 1: 1PM – 2PM
Olaf Hussein – Making It With Denim

Olaf Hussein is a young Amsterdam-based denim label with one clear goal: producing top quality denim that will remain true to its classic style while simultaneously incorporating new and modern silhouettes. Subtle luxury and understated items set the tone for the brand. After denim-authority stores a round the world, such as Tenue de Nîmes, Lui’s and 14 oz. started carrying the brand, sites like Superfuture, Rawr Denim and Hypebeast quickly caught on.

Olaf Hussein will discuss the steps he has taken to launch his label, where he takes inspiration from and the key factors in making it all happen. Clean and simple are key elements of this talk, discussing how design, quality & fit are closely connected.


TALK 2: 2.30PM – 3.30PM
New Market by Filling Pieces Founder Guillaume Philibert
The emerging cross-over between luxury & street style

Established in 2009, Filling Pieces is a footwear label founded by designer Guillaume Philibert. The independent label quickly gained a strong reputation, utilizing eye-catching patterns, premium materials and attractive silhouettes, all in its mission to bridge the gap between haute couture and street fashion. 

Widely known in recent times for some great collaborations with respected designers and retailers in the industry, including Liberty Fair, Black Friday, Aimé Leon Dore, and New York icon Ronnie Fieg.

Guillaume will discuss his brands bridging positioning between high fashion & streetwear and if this movement is a trend or staple. The talk will surely shed some light on the broadened horizons of both new and old brands and the people who support them.


TALK 3: 4.00 – 5.00
Origins: A Panel w/ Kish Kash – London Edition

Urban and street culture has been spreading its roots globally for decades now, and Londoners were some of the early adopters of the hip-hop movement, which has lead to an established industry of art, music, design and urban fashion retail. Sole invites you to a series of talks where we look to some of London’s urban culture authorities and how they made the transition from street to industry.

Kish, Brad & Dan will examine the origins of street wear culture to the present day drawing from personal experiences, a deep involvement in the music and street wear industries and as collectors themselves. They will discuss their first experiences of street culture and interactions with street wear and how they've seen the sector change over the past three decades. They'll examine why the lure of street wear and sneaker culture as spanned so many years, demographics and age groups. They will also discuss the various elements that have contributed to its growth such as music, skateboarding, basketball and how popular culture has driven awareness of street culture into the mainstream.


Kish Kash
As Street Culture Authorities go Kish Kash is ranked high up on that list. Hailing from London, where he’s been pushing the scene for over a decade. Kish is a former director of ‘Straight Up’, a street wear distribution company where he worked with the likes of Jeff Staple, Mishka and 10 Deep. He is also a renowned and avid sneaker collector, which has led to him being featured as an expert on kicks and fashion for various campaigns, consultations and presentations for the likes of Foot Locker, adidas, Nike, Puma and Jimmy Choo to name a few. Kish’s collection of sneakers and records are both in the thousands.

Brad Farrant Of Make Room Agency
Brad specializes in distribution and marketing in the UK for Staple, Asphalt Yacht Club, Wemoto, Official, X large, Pink Dolphin and UXA. He is an industry insider consulting with some of the UK’s biggest footwear and retail chain stores and a number of action sports brands. Brad has an extensive knowledge of the street wear, sneakers, skate and action sports industries.

DJ Dan Greenpeace
Is an established DJ, record label owner, artist manager and radio personality with some 20 years experience under his belt. Dan Greenpeace is the main man behind the cutting edge All City Hip-Hop Show on XFM, which has become a must-drop in for the hip hop cognoscenti, from superstars such as Eminem to underground luminaries like Dilated Peoples. Dan is also a well-established music journalist and club DJ.

He currently manages UK rap artist Sway and his successful record label All City Music that has acted as a conduit for many US and UK based rap artists. He is an established DJ and producer with a string of commercially released mix-albums alongside DJ Yoda, notably the ‘Unthugged’ series. 


TALK 4: 5.30 – 6.30
Hip Hop and your Neighbourhood

A panel discussion with 5 personalities who embody the different elements of Hip Hop. They will discuss how Hip Hop culture has been a positive influence on them and their society and one of the fastest growing movements beyond race and gender. Join us for a deeper look into the history of how Hip Hop has infiltrated and influenced Dubai.



TALK 1: 12.00PM – 1.00PM
DVMSKO – Amsterdam Edition – Olaf Hussein X Filling Pieces X Daily Paper  


Olaf Hussein, Founder of Amsterdam-based Denim Label
Filling Pieces, Founder & Creative Director Guillaume Phillibert
Daily Paper, Founders Hussein Suleiman & Jefferson Osei

Amsterdam Menswear Brand Daily Paper was shaped with the intention of producing quality street / casual wear for men just like themselves - Innovative & cultured with the desire to express their individuality through personal style and authenticity, representing their heritage.

Urban and street culture may have been established in cities like NYC but today there is a new wave of emerging street culture hubs. One such city is Amsterdam, known for its subcultures and non-conventional society. Amsterdam has become a breeding ground for street culture and some of the fastest rising labels and designers. Sole invites you to be part of the discussion on what factors led to the successful establishment of Dutch street culture, fashion and industry.

Talks_London Edition.jpg

TALK 2: 1.30PM – 2.30PM
The Movement – London Edition


Kish Kash, Sneaker Connoisseur
Brad Farrant, Make Room Agency
Dan Greenpeace, Talent Manager

Kish, Brad & Dan will return to discuss how the culture around street wear has grown into a global multi-billion dollar industry over nearly four decades. They will look at the main international hubs which have driven this growth and what lessons Dubai and the wider region can adopt in transitioning a global passion for street wear and sneaker culture into a more commercially viable proposition. They'll be comparing the conditions and history of Dubai within this sector with other hubs, challenging locally based sportswear brands and distributors to embrace the culture and see the opportunities within the marketplace. They'll also be looking at local street wear brands and how they can tap into other international markets and asking what can Dubai offer the world and vice-versa


TALK 3: 3.30PM – 4.30PM
PUMA Select presents Welcome to the World of ALIFE – From NYC to DXB…

"ALIFE is art. The source of art is the life of a people, and our people are a mix from diverse backgrounds with diverse interests. We paint, we sing, we rhyme, we skate, we bike, we ride, we drink, we smoke, we fight, we dance, we break, we rave, we talk, we right, we act..." 

Step into the world of ALIFE; a lifestyle concept focused on art, fashion, music and creativity with a strong penchant for originality. Born on the streets of New York City's Lower East Side, ALIFE’s mission is to showcase, elevate and perpetuate the organic New York City street culture from which it was born. To launch the PUMA X ALIFE SS15 #SELECT collab, PUMA will be hosting an open forum with ALIFE at the #PUMASELECT space to chat sneakers, lifestyle, art, music, fashion and creativity plus the journey of who they were to who they are and how they got there. 

The truth always comes from the street.


TALK 4: 5.00PM – 6.00PM
B-Side with Walé Adeyemi 

Walé Adeyemi has emerged as one of the UKs most recognised and successful fashion designers. The former Global Creative Director for New Era has spoken at Oxford University on fashion, become a proud Princes Trust Ambassador, designed for and styled international A-List stars, consulted for global brands such as Nokia, Slazenger, Adidas and Sky TV and not forgetting to mention, was one of the youngest recipients of an MBE in 2008 for his services to fashion.

His men and womens wear label, B-side by Walé, is cut from an impressive knowledge of style trends that comes from years of styling and designing for some of the most noted fashion icons and entertainers in the world including; Missy Elliott, Alicia Keys, Beyoncé, Rihanna, Ellie Goulding, Jessie J, Jourdan Dunn and Bruno Mars, to name a few.

Walé has been at the heart of current culture all of his life and had a deep affinity for new emerging and exciting trends that rise from our ever-changing world.